The Lello Bookshop in Porto, to celebrate its 111.Anniversary, this Friday, with supply of books, the work of the rapper Capicua, and the disclosure of plans for 2017. In 2016, the Lello has registered more than one million visitors.
At 10 o’clock of Friday, the port 144 Rua das Carmelitas, next to the Church of the Clergy, open to the public free of charge and will offer to the first 111 visitors a copy of the children’s book “At the bookstore the most beautiful in the world”, a edition of own Lello.
The rapper porto Capicua presents for 11 hours the book/album “green Hand”, a half hour before they opened the first shop windows in the theme of 2017 from the Livraria Lello. On exhibition until 28 February, will be the dresses inspired in the tiles and in the porcelain, the Portuguese national brand Storytailors.
“We have 111 years (…). This year we have the curiosity of making a capicua, so lembrámo us of Capicua, the rapper, and we will have her here for our anniversary”, he told Lusa Manuel de Sousa, advisor to the Livraria Lello, referring to the fact that will be offered 111 books about the history of the bookstore to the first 111 customers.
Lello registers more than a million visitors in 2016
The Lello Bookshop surpassed in 2016, the bar of a million visitors and sold more than 357 thousand books, five times more than in 2015, revealed this Thursday the administrator, Pedro Pinto
Though sales have increased, Pedro Pinto assumes that only 35% of visitors to Lello buy books and, therefore, the goal for 2017 is to make the remaining 65% of the visitors also to invest in the purchase of literary works.
“Only about 35% of the people who visit us is that they buy books, therefore, still have a lot of work ahead of us, which is to turn the other 65% players and that is our goal for 2017″, assumes the administrator, announcing that it will launch in the first quarter of 2017, a project of sale and delivery of books in any country in the world, at no additional cost.
The idea to develop the project of selling the planet from the Lello comes in the wake of a study that bookstore portuense has ordered the multinational Nielsen, where it was found, for example, that there are those who do not buy books “because books are heavy, and because the luggage from the plane lead to not buying books.”
on The 12 January 2016, at the height of 110.Anniversary, one of the administrators of Lello, José Manuel Lello, said to the Lusa that the library already had, increasing by almost 300% from the sale of books daily in the last six months of 2015, at which time he began to collect the entries in that space.
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