2.50 euros is the value of the tickets to watch a movie of 499 existing cinemas in the country, on 11, 12 and 13 May. This measure is part of the 1st edition of the Film Festival, carried out by a group of identities related to the Portuguese film industry. The purpose of this initiative is to captivate more people to the Portuguese rooms, as well as recover the old habit of going to the movies, lost after the outbreak of the economic and financial crisis of 2011. Since then, the Portuguese families have left en masse to watch movies in cinemas . film also much the fault of the exponential rise in ticket prices
This innovative idea is APEC – Portuguese Association of Motion Picture Companies, is supported by the Cinema and Audiovisual Institute (ICA) and distributors of audiovisual content, represented by the Audiovisual Works Protection Association (FEVIP) and the Association for Copyright Management, Producers and Publishers (GEDIPE).
It is already considered by the organization as the Feast Film, a promotional initiative never before performed in the country. Will be reached 94,000 places in almost five hundred rooms distributed throughout Portugal. Exceptions to the rule are the 3D cinemas, IMAX and the places called “VIP”.
In the future the aim is to repeat this initiative and, perhaps even make it coincide with the debut Portuguese films in order to help promote the Portuguese film industry. At the same time it is known that in the first three months of this year there was an increase of 2.9 million euros and about 574,000 people in cinemas in Portugal. Compared to the same period of 2014 there is an increase of over 20% in both the number of spectators, and in terms of revenue, says the Institute of Cinema and Audiovisual. The fault was excellent February.
The idea of providing three days with attractive prices tickets was inspired in the same Spanish festival, “ Fieste del Cine .”
No comments:
Post a Comment