‘Mein Kampf’ Hitler sold at the Book Fair – Daily News – Lisbon

The edition of the ‘Book damn’ that led to the death of 60 million people in World War II was a success in Lisbon Book Fair . Run the second edition and will be the third.

The big surprise of the Lisbon Book Fair happened to an author of one book, even if it is well known for other wars than the literary : Adolf Hitler and his Mein Kampf. Yes, the book banned until a few months and, upon entering the public domain, has been published around the world, was the great success of publisher sales War & amp; Peace. That exhausted the second edition of this “accursed book” and will advance to a third reprint. Manuel S. Fonseca editor does not reveal the total number of books sold but guarantees that were a few hundred “Depleted” Represented, says, “one fifth of books trilogy of sales that are the basis of the three great tragedies of the twentieth century: the Communist Manifesto of Marx and Engels, the Little Red Book of Mao Zedong and the book of Hitler, Mein Kampf (read box) When you balance the presence at the Book Fair reveals:. “We grew nearly 40% in sales. It was the best Book Fair publisher of recent years. “

To have a comparison, the best-selling José Rodrigues Last dos Santos, the Purple Pavilion, the Portuguese author who sells more, achieved sales of 800 copies. Already the latest novel by Umberto Eco, number Zero, the same publisher, Gradiva, reached one hundred books sold. it is true that the initial print run of José Rodrigues dos Santos was 50 thousand copies and the book arrived the bookstores on the eve of the Book Fair, while the Mein Kampf is far from this astronomical amount, no more than one thousand copies. Even though the Portuguese writer has created a political fact to draw attention to your new novel by stating in an interview DN that “fascism is a movement that has Marxist origin,” advertising push that Hitler did not.

Asked about this phenomenon, the sociologist Antonio Barreto desdramatiza the interest of the Portuguese by Nazi ideology, even he notes that “this is my opinion today, it depends on how the political situation evolves in the coming months.” thus explains his guess for the appetite of readers for Mein Kampf: “I consider relatively normal because it is one of the most quoted and least read in the world books is natural curiosity for you the book Adolf Hitler, which is the basis of a world war. 60 million dead. Since no one had read it in life, of course there will be people interested in at least see what there is. “

at this first situation, according to António Barreto, should follow -if the disinterest: “it turns out that the book is no big deal, not even good revolutionary rhetoric, for example, the Communist Manifesto, which is very good from a literary point of view.” He adds that “there is a fascist movement in one or two European countries, as well as a failure to attempt to re-emergence of markedly Nazi party, but the book does not mean consumption danger because Hitler is not an ideological reference to these conservative movements.” As for the interest of readers in Portugal. “It’s curiosity and interest I do not care, you want to know what there is My Battle or My Struggle, does not even have a definitive title People had never seen this book… “

more sales again

ended yesterday the most participatory edition ever of the Lisbon Book Fair, with about 600 publishers and seals present in Eduardo VII park. There were thousands of books of all genres and for all tastes, and were the authors enclosure of many countries to sign autographs. Despite the crisis, we can advance that sales exceeded the previous year from 15 to 20% in most of these publishers, according to DN confirmed.

In the last hours, the balance was positive for the most part of publishers and even for large publishing groups presence in the 86th edition worth it. Neither Porto Editora nor Leya wanted to reveal sales figures, but both confirmed an increase in relation to 2015. In the first case, growth will have reached 20%, a situation that is repeated in the fifth largest group, the 20/20, according responsible: “in 2014, the turnover of six pavilions had been 61 500 euros; in 2015 with 8 pavilions we reached 100 thousand euros, and this year more supply in the same space, the value was substantially exceeded.” Also the publisher Planeta confirms the increase in sales as well as the presence.

Finally, do not forget the “effect Marcelo Rebelo de Sousa,” which led to the precincts many people on the opening day and established a bottling rarely seen.