we have Already seen the posters and names for music festivals are advertised in different ways. From an intriguing game for mobile with a mysterious poster in the middle of the street, only at night revealed the full message, the arm the Spanish Primavera Sound has been an expert in creativity.
Naturally, the Primavera Sound benefits from a privileged status, not only for the quality of the names which takes all the years of Barcelona, but also by the strategy that follows from the beginning to reveal the whole poster at once. The edition of the porto event IN the Primavera Sound – has followed the same formula of a Spanish brother, differentiating it from other festivals, the Portuguese, who choose to confirm the different artists over the months that precede the Summer.
Are the strategies equally valid. If announcing everything at once gain a huge buzz on social networks with the sharing panting of the poster and/or video of the festival, revealing the poster "to pinguinhas" can the festival be spoken during a temporal space wider, at the same time that is given focus individual bands and artists that have a popularity is unquestionable.
If it is true that the line-up of the Primavera Sound has been from the beginning revealed all at once, it is also true that the editing of 2017 is the first year in which this announcement was made in an exceptional way. With the help of Canal180, a long-term partner, the festival was promoted on Tuesday, without warning, a direct on Facebook where, for about an hour, showed a young man, the jacket and yellow cap, walking through the city of Porto and publish in the Instagram Stories.
those Who follow the Live IN Primavera Sound nothing would be to know about the poster of the edition of the 2017 festival, but it sure would be curious with what I was seeing. After all, the story that the video told us was that of a young man – Diogo Matos, of the collective Chei Krew – who finds a bottle with a message inside, in the middle of the sands of a beach in Matosinhos. "IN Primavera Sound 2017 Line-up" and "From the NCBS" (or "Barcelona") was that if I could read on the glass of the bottle.
Who opened the Instagram, I could see in the Story of the US Spring Sound the various photos and videos that Diogo was to publish. And there, yes, know that Bon Iver, Justice, Aphex Twin, The Make-Up, Miguel, Skepta, Flying Lotus, Run The Jewels, Metronomy and Richie Hawtin, among many others, will walk through the Park to the City of Porto, from 8 to 10 June next year.
you Can see a compilation of the content published on the Instagram Stories then:
Want the direct as the images shared on Instagram were, of course, previously prepared, and its publication synchronized was coordinated by the team of Canal180.
In previous editions, the Canal180 had already worked with the Primavera Sound in the great revelation of the alignment, having opted almost always for making a video along which the different names were revealed. So it was in 2016 and also in 2015.
This year, took the plunge into something different. A rather more bold that it worked pretty well. Is that in addition to endless shares of the line-up, for being one of the best of all the editions of Primavera Sound, Porto, compliments have been also to the way in which this alignment was unveiled. Not only is it one of the campaigns more cool that there is memory to display the poster for a music festival, as an incredible example of how to advertise festivals in the age of the internet, where the public is looking for enthralling stories and different things.
Looking for those numbers known, the Live came to be accompanied by about 3 thousand people at the same time. At the date of publication of this article, the video has already been viewed almost 100 million times. And the images had, in the Instagram Stories, about 3 thousand views just in the first hour.
Recently, the Canal180 has also collaborated with the festival Vodafone Paredes de Coura – that, as IN the Primavera Sound, is organized by the promoter Rhythms – at the announcement of the first wave of names on the poster. It was done live on Facebook from the River Beach Taboão, during which a pair of trees was illuminated with the names Foals, Car Seat Headrest, Benjamin Clementine, and Ty Segall.
unlike the transmission IN the Primavera Sound, this happened in the direct truth, not having been previously recorded and then simulated.
For the case you’ve been living under a rock the last few days, here is the poster IN the Primavera Sound 2017:
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