It’s called Buzz Mag and will “address virtually everything that matters to the male audience,” said Basil Santos to Life & amp; Style, longtime collaborator of men’s magazines extinct FHM , as chief editor, and Penthouse , as editor, who takes over the direction of the new publication. Sport, football, motors, film, fashion, social networks and humor for men but also for women.
The idea of creating a weekly men’s magazine appeared four years ago, says Basil Saints. “The weekly concept already exists in the UK for at least a decade. I took it and fully adapted to our reality “he says.
The first issue of the magazine on the cover Katia Aveiro, sister soccer player Cristiano Ronaldo, and includes articles on Formula 1, new video games or suggestions to make inside and outside the home. “Always with humor,” explains the director of the publication. “Humor is the DNA of this magazine. We want to believe that everything will joke, “he added.
Basil Santos believes that Portugal is “a time to laugh is even a necessity” and wants to “reduce the prescription of anxiolytics in the country.” Therefore, among the regular contributors are the comedians stand-up Rui Cruz, Guilherme Duarte, Daniel Carapeto, Catia Domingues, Diogo Batáguas, Jorge Picoto or Manuel Cardoso.
In addition to the weekly publication on paper, the Buzz Mag will also have a strong presence in social networks and site official, but “with alternative content to those found in paper.” “We want readers to realize that the magazine is the main meal. The site and Facebook page are the inputs (and desserts) we will nibbling on the way. “
The number one magazine is on sale at promotional price of 1.99 euros.
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