Wednesday, July 22, 2015

Lello begins to take entries from Thursday – Jornal de Negócios – Portugal

The historic Porto bookstore will start charging entries this Thursday, July 23. Visitors will have to pay three euros to enter and customers can purchase the card “Lello Bookshop Friend” for 10 euros and valid for one year. All figures are discountable books.

This was announced by Jose Manuel Lello, head of the bookstore, on 15 July. Tomorrow, it will pass from theory to practice. The day the Lello bookshop will start charging entry will be marked by music and dance performances and extended opening hours – the doors will be open until midnight – writes Público. According to the daily, throughout the day, at the right time (except at 13h, 14h and 20h) will take place in the Bookstore space Porto artistic presentations.

The new business model to Lello, who receives around 4000 visitors a day, involves the payment of three euro per person, a figure that can later be deducted from the purchase of books.

To Store customers can purchase the card “Friend Lello Bookshop “which costs 10 euros, it is valid for a year and whose value can also be cashed in books. The card is extended to the person’s family, up to four elements.

Write the public that “hundreds broad” of faithful customers will receive this free card with no expiration date. The privileged customers will be chosen by the heads of the store.

The Group’s Lello look with this measure “more time, more space and more books,” says the paper, who does not seek only get to know this bookstore which is also one of the sights of the city Invicta.

To purchase inputs or buy “Lello Bookshop Friend” card, visitors and customers should go to the reception center, installed in the sculpture Shelter on the other side of the street.

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