Paul Furtado, or Legendary Tigerman, had already announced on Facebook that something was going to happen with Rita Redshoes and Cristiano Ronaldo. On Thursday, the mystery dissolved. Cristiano Ronaldo not only plays the ball, he also dances. This is how we see to the music of Portuguese to promote its footwear brand.
He already had his clothing brand, from shirts to boxers, and now also has footwear under the brand CR7 Footwear. Are shoes for all occasions made in Guimarães. And because Cristiano Ronaldo is keen to stay connected to Portugal, to promote the new brand the best player in the world surrounded himself with known names in Portuguese art scene.
Legendary Tigerman and Rita Redshoes made music, Shine , Rodrigo Areias made the video. The trio who in 2012 walked on the road to show Straw Road , western Portuguese Rodrigo Areias with live music from Tigerman and Redshoes, was already working on a new band -sonora to Ornament and Crime , the new film by Rodrigo Areias, and the middle made it. The protagonist is the very Cristiano Ronaldo.
It is to him that we see dancing, sometimes with a pair of shoes, sometimes with others. A step there, one for here. It seems playing without the ball. Movements worthy of a b-boy . So much so that you can even doubt that it is the one to do some of those steps. “Ladies and gentlemen, I miss Rita and Redshoes put Cristiano Ronaldo to dance,” said on Thursday Legendary Tigerman, while published the video that there are over 2.5 million views.
“The ever seen,” wrote Rita Redshoes while Rodrigo Sands describes working with the soccer player as “fun.” “True, we made a video with the CoR to dance.” And “the boy dance,” says Paulo Furtado.
At the end of last month, the brand new Ronaldo made headlines when Nike, which sponsors Cristiano Ronaldo, asked the player to withdraw its footwear line tennis, claiming incompatibility of interests. Ronaldo agreed to the requirement.
On several occasions, the player said that launching a footwear brand is a “dream come true”.
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