The tobacco initial policy, established in 2007, is extended to all the studios belonging to the group and movies and television series that may produce.
The Walt Disney Company expanded tobacco policy to all its studios. From now on, also Marvel, Pixar and Lucasfilm are now covered by the policy that applies to all content.
Bob Iger, CEO of the company, thus replied to the question of Gina Schuler, a nurse from San Francisco who cited the 2012 report of the US health authority about the effect that the appearance of characters smoking on television has on children.
Iger said during a meeting with shareholders which were also disclosed the company’s plans for the coming years.
The only exception will happen in cases of historical figures who may have smoked at the time lived, “Iger specified that gave as an example” if we are to do a film about Abraham Lincoln, who was a smoker, this will be considered acceptable. “However,” will not be allowed to smoke any new characters created for our films in any of these studios “concluded the president of Disney quoted on the website The Wrap .
The first measure Disney for tobacco emerged in 2007. From there, the cigarettes were banned from movies and television series that company was founded by a chain-smoker.
According to an article in the British newspaper The Independent, Walt Disney started smoking very young, during the First World War, where he was conductor of ambulances in France. The habit eventually contribute to cancer in the lung that would cause his death in 1966.
Disneyland, came to have a tobacco shop on the main street. Opened in 1955, but was closed in 1991.
In the film “Meeting Mr. Banks” (Saving Mr. Banks), 2013, the studio asked the Walt Disney character, played by Tom Hanks, appeared not to smoke on screen, a request that was met by producers.
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