Wednesday, July 20, 2016

Prada used 27 models in the new campaign – publico

                         

The Prada released images of the autumn campaign / Winter 2016 where the protagonists were – nothing more, nothing less – than 27 models. The Italian brand says that only associate a face to the campaign did not reflect the message of the collection, according to the site Fashionista .

 
 

Freja Beha, Milla Jovovich, Raquel Zimmermann or Londone Myers are just some of the 27 models chosen to face the latest collection of the brand.


 
 

The latest campaign is distinguished from many other Italian luxury house by the collage technique, already used by Karl Lagerfeld at Chanel. Prada bet on more abstract notes that the models overlap backgrounds with images of landscapes and sky. – From the setting of the sun to the star

 
 

designer Miuccia Prada chose to explore the complexity of femininity using gowns, wide belts, garters, corsets and high heels. An elevation of designs a pattern overlay aesthetic fabrics and layers, resembling the Matrioska, the Russian doll “one inside the other,” according to the released statement, as quoted by the Dazed site .

 
 
 
 


 
 

 
 
 

The brand released the images on Instagram, where each photo is accompanied by a description that includes the name of the models and explanation of the concept of each coordinated.


 
 

The American Steven Meisel was responsible for shooting the 27 models involved.

 
                             
                             

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