Being responsible for the festival IN Alive Alvaro Covões is closely linked to the history, professionalization and consolidation of music festivals in Portugal. For many years alongside Luis Montez, the Sound of Music, and since 2007 in Everything Is New. The day kicks off another edition of Alive We were talking to him.
The organizational level there are novelties in this year?
Only differences in detail. We will have, for example, a feed space serving food without gluten and sugar. After some people have made such requests, it seemed important. But the big news every year, turns out to be the poster.
Over the years what has caused more repairs?
Most of the reviews is on the poster. People talk about their desire to have the X or Y. band For years the band asked for more was Radiohead. This year I felt some calming order, perhaps because there is some saturation of social networks, but Facebook still do it, especially when there are groups of fans who are organized.
When the Rock In Rio came into Portugal adopted a speech to the poster of the level it was this idea of going public like the meeting, which can be read as an act of withdrawal, if we think that program is also to convince and seduce. What is your philosophy?
We are attentive to the public but do not do the request poster. We bring what we think is worth it. We try to bring great bands that we think can deplete and we have agreed with Radiohead, Pearl Jam, Arctic Monkeys and Muse. But we also try to introduce novelty as with The xx, Gossip or James Blake. We have our identity. There are bands that do not fit here. Now of course we try to be sexy because our aim is to sell. We do not try to be the Ministry of Culture to show just what we like, while bringing many things in which we invest.
The Everything Is New always held concerts in rooms throughout the year, but is idea that in recent times there has been some divestment. Or there is a greater focus on the festival?
market in general, in Europe, suffered a recession and we, on the outskirts, also the feel. The bands on tour if not Spain, hardly arrive here. In fact there was a shrinking. There are countries where traditionally the concerts quickly exhausted and today does not. There was a global slowdown and we felt that we would also have to make. People have lost purchasing power. But curiously increased turnover. The decrease in the number of small concerts was remedied by the great events
There are emerging groups who come to festivals to Portugal for the first time and are valued, how can there be the opposite:. With a potential band come a festival and go incognito among dozens of others, eventually never return to concert hall.
True, but about 80% of the tours that take place can pass through Portugal, provided there is interest. Now concerts throughout the year not only depend on the promoters. The agents, managers and the artists also have their word. Now it’s true that Portugal is part of the circuit, is an organized and operates the country because there is a market, credible companies, good rooms and top professionals.
Recent years have bet on international public funding. The poster is also made to think about it?
Most bands is Anglo-Saxon, but I do not think this year has been a bet in order to seduce the British public. There was an issue when we had the same day the Stone Roses and Snow Patrol when you felt it, or Cure and Radiohead, but not in the case of Muse. The big market for Muse or Ben Harper in Europe is France. Maybe that’s why we have grown there. Already the Arctic Monkeys is England. But obviously we realize from the outset that to have 50,000 people a day had to conquer foreign public because in Portugal there is this strong purchasing power height. The reality is that many thousands of young people in Portugal do not have the slightest chance to buy a ticket that costs 55 euros.
have benefited from the tourism boom of Lisbon and Porto?
and vice versa. Recently participated in a public discussion about tourism in Lisbon and so someone warned of the dangers of city mischaracterization, but at a time when people started to value leisure time, this kind of market is inevitable. This coupled with cheaper air travel has meant that created a short-term tourism that traditionally worked in Paris, Rome or London and that they have moved. I see an opportunity there. Why do people come to Lisbon? To know the city and the associated content. Because we go to Madrid? Because of the Prado, the Queen Sofia, the Arc or Real Madrid. There is always an associated content. And here we also have this chance to create content. The festival is for the Portuguese, but think of this supplement foreign and today we have people of 56 nationalities.
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