BBC1 has new image and Vhils helped build it – Daily News – Lisbon

On the day celebrating 59 years, the public station reaches the antenna with new logo, tabs, oracles and scenery. Objective: end the “disparity between channels”

Approaching the identity of the channel one on the RTP3 and show that, whatever happens, the public station is always there. This is the spirit that lurks behind the graphic change that BBC1 suffer today, which celebrates 59 years on the air, and reaches the screen wrapped with a new signature: “RTP continues.” Separators emission, oracles and logo more “modern”, restyling of the main news blocks – and change of scenery – recovery of continuity of voices – including Isabel Angelino – and a site more “arranged” are the major changes of this anniversary.

“There was disparity between channels in terms of graphic identity. Change of BBC1 was a desire of this new administration [led by Gonçalo Reis] and was to be thought since the summer of last year. Realise now “says Gonçalo Morais Leitão, responsible for channel design.

One of the reasons for pride are the new tabs, designed by Solid Dogma, agency which last year joined Vhils, artistic signature Alexandre Farto, and Pedro Pires, designer branding expert. “The premise was to use his works, and from there, create a different reading of everyday life that surrounds us, but always inserted in the new concept of RTP:. Continue What was done was to integrate the channel a contemporary vision through the Vhils work “said Pedro Pires

you Leitão Morais justifies the new concept:”. With “continue” what we mean is that they can move up the times and can change up wills, that RTP will always be here, stable, despite all the vicissitudes, all the changes of society and all changes of government. “

This is a wish fulfilled for Vhils and his team, which had “total creative freedom”, because “otherwise it would not make sense.” “The only condition was the concept of” continue “, because that is how it will present BBC1 from now,” said Pires. And a desire brought to Alexandre Farto, who accepted the invitation “without hesitation”. “He always dreamed to do, in some way, a job of this nature to the RTP, which is something that is national. The Vhils is proud.” “. It was a meeting of minds The Art of Vhils is very identifiable,” adds Piglet Morais

The director João Pedro Moreira, who was challenged by Solid Dogma to be behind the camera during the filming of the tabs. – which boil down to images of iconic locations recorded by the artist stencils – also believes that they are a “good exposure” to the work of Fed. “The work it is very cross and can be a way to reach other audiences,” justified

The new tabs from now will share the station programs. – And that despite being devised by Alexandre Farto are produced by the RTP – have 12 seconds each and are themselves also a way for the public television “give visibility to cultural agents.” Vhils is just the first artist to do so. “The goal is to give this space to other cultural agents of Portuguese society. We have some in mind already for the future, but still nothing is closed. I can say that the change should take place two or three times a year,” advances the head of RTP, noting that, to date, “the tabs changed only with the grid change in summer and winter.” “To publicize the art of an artist is also a public service. As public service raise the bar. If the others do not, RTP has to do,” continues Gonçalo Morais Leitão.

The issue of this Monday will be still different. “It all starts with the Good Day Portugal [at 06:30]. The issue throughout the day will be accompanied by a road trip that begins with images recorded with the sunrise and ends at night,” further explains the responsible chart.

In prime time, the changes also become the scene of the main studio of the RTP information, from which it is presented, always at 20.00, the newscast. “It is a studio with a look much more clean, more current and improved lighting,” ends Gonçalo Morais Leitão.