ModaLisboa evidence “cosmopolitan and sophisticated city” – TVI24

The Secretary of State for Industry said Saturday that ModaLisboa is “very important to the city’s image” as it shows a capital “cosmopolitan and sophisticated,” and defended the link between traditional industry and technology.

This is very important for the city’s image, to Lisbon to perform in Portugal and abroad as a cosmopolitan and sophisticated city “ , said João Vasconcelos Lusa in Gale Patio in Lisbon, which takes place the second day of ModaLisboa.

According to the minister, “these fashion events beyond much the industry boundaries and the creators themselves and companies presented here “because” are events that, today, serve to communicate a territory and a picture of the city. “

E ModaLisboa do it very well “ , said.

according to João Vasconcelos, the initiative also” is very and the importance of ‘design’, creativity, art in the industry. “

However,” there is a border (…) between urban industries, creative industries and traditional industry, we feel which can not exist in the city, which has nothing to do with the urban world. “

This is a total lie” , he stressed the Secretary of State for industry, adding that “we need to cement the relationship between the traditional industry, which is often far from the city to what is happening in the cities” , where there is “technological innovation and creativity.”

the former director of the business incubator Startup Lisboa, who confessed that for many years did not go to ModaLisboa, also said that “the Portuguese industry of conceptions, clothing, textile and footwear is a good time and is proving it deserves its place in Europe and in Portugal “

This Saturday, continuing the parades, which are only accessible by invitation, but there are activities open to the general public, all free entry.

One is the Wonder Room, a ‘pop-up store’ (temporary store) with about 30 national brands, which have the doors open in the Town Hall Square between 12:30 and 21:30.

in the Room Risk in Gale Patio, can be accompanied by pictures three days of parades through the lenses of photographers Arlindo Camacho, Nian Canard and double Miguel Domingos Chan and Raul Caldeira. The show “Workstation” will be built over the three days.

In the Town Hall are other patent exposure, “gynaeceum Androecium”, designed by John Telmo. Altogether there are 20 photographs, in which “explores the concept of reversal of gender, in which femininity not only belongs to women and masculinity does not belong only to men.”

This ModaLisboa that is now 25, runs until Sunday under the theme “Kiss”.