NOS Primavera Sound spectators have left 18 million in … – publico

The 75 000 people who last year passed by the US Primavera Sound venue in Porto City Park, will have left the local economy a value of around EUR 18 million, estimates the ISAG – European Business School, which conducted a study on the impact of the event in the local economy, similar to what was done in previous editions

From a survey of nearly 700 spectators. – similar to the number covered in last year’s study – this institution tries to profile the music lovers moving to Porto to the Festival, and reveals that increased the percentage and the number of those who take the opportunity to stay in the city four or more days, ie more than the three that follows the US Primavera Sound. And they are increasingly those who do with the clear aim to take the “moved” night, the monumentality and the heritage associated with the Port, it is clear the answers.

In this context, percebe- that the daily average spending has increased too, inside or outside the enclosure, largely because even greater choice of hotels, the type of accommodation. That from one year to another has become more chosen because of location than price, assume 44% of respondents

The Primavera Sound. – Festival which began in Barcelona in 2001 – has great fame in Europe, the kind of poster that presents and a third of the attending Porto are precisely foreign, mainly Spanish and English, which together account for 58%. But the percentage of Portuguese increased, the 2013 edition to the 2014, with the bulk of the national viewers have origin in the metropolitan area of ​​Porto. Lisbon guarantees 8% of the festival audience, which attracts people from Braga, Aveiro and Coimbra, too.

According to the survey, there is a gender balance in the public NOS Primavera Sound. It is a very popular event among single young people, with an average age not reach 30 years, and most have academic degree, is active in the labor market and receives a monthly net income exceeding one thousand euros. Three-quarters of spectators traveling in a group for this event which took place in Oporto, for the first time in 2012 and which this year starts already on Thursday.

In qualitative terms, the study reveals that satisfaction with the event is extremely high, focusing on the latest installment in content (37.1%) and very satisfied (46.5%). It was also found that over 85% of visitors found themselves satisfied or very satisfied with regard to aspects such as location, accessibility, the festival organizers, and the scene from the city park itself. This satisfaction may help explain the fact that far more, 68% against 64% last year, who admitted in 2014 to return this year to the festival.