EDP ​​is inspired by the last work of Manoel de Oliveira to … – Jornal de Negócios – Portugal

EDP inspired by the last work of Manoel de Oliveira to offer 100 years of energy

Energy launched a video contest whose prize is the supply of electricity and natural gas for 100 years. The filmmaker agreed to his first advertising film for 106 years, so for EDP, in what was his last work.

EDP launched the campaign “A power century” the only advertising work by Manoel de Oliveira in his career with eight decades. This was the starting point for energy launch a contest whose winner will be awarded the supply of 100 years of energy -. Electricity and natural gas

The advertising campaign aims to “ honor excellence of families through the portrait of two generations of royal families – a dancers and other musicians, “says energy. To be eligible for the prize of 100 years of energy, participants must make a video which show the excellence of his family through an area or activity that they have in common. Videos should then be loaded into the campaign page.

winner will be announced in September and will be chosen by the public and a jury. It is noted that participants have to be customers or however adhere to EDP Comercial.

This advertising campaign of the namesake documentary Manoel Oliveira held for EDP. This was the last work of the filmmaker, who took the project to 106 years old. The director came from his 1932 film “White Coal” to make a retrospective of the last century energy, exploring three forms of energy production by EDP. – Hydro, wind and solar

“Manoel de Oliveira manages to convey the impact that water and hydroelectric had on the lives of Portuguese, as a film turns out to be a difficult beauty to describe, “said the CEO of EDP, Antonio Mexia, Monday, 8 June, at the launch of the documentary.

Energy is an integral part Manoel de Oliveira’s life. The “White Coal” tells the story of the launch of the hydropower plant of Ermal, whose founder was the father of Manoel de Oliveira, and that took power 10 thousand families in northern Portugal. In addition to hydropower, Francisco José de Oliveira was also owner of the lamp factory “Hercules”.

The “energy history of the family” weighed in Manoel de Oliveira’s decision to accept conduct its first advertising work to finish several-decade career, revealed the grandson of filmmaker. About the process of making the film, Ricardo Trêpa told us that this was “a rush. Despite 106 years of years, always in a good mood, very lucid, very what you want as you always have and as always held.”

The documentary will now be on the road and will be viewed in 10 Portuguese cities, as was the express will of Manoel de Oliveira.

On the release of the documentary and campaign advertising, energy also announced the creation of Manoel de Olveira purse for film professionals.