After Brazil, Portugal and Spain, the music festival Rock in Rio reaches the American market. The first event held in the USA in Las Vegas in May 2015 This announcement was made official yesterday in the heart of New York in Times Square, the building of the Nasdaq group. Dozens of guests heard advertised to be the poster names like Metallica, Linkin Park, Taylor Swift, No Doubt or John Legend, the first to integrate the alignment.
The final poster will be finalized in January 2015, but tickets are already on sale for $ 298 at last weekend (about 235 euros). The festival will take place in two week-ends consecutive 8, 9 and 15 and 16 May.
Rock in Rio has partnered with Cirque du Soleil and MGM Resorts International to conduct the festival next year and in 2017, going to compete directly with other established festivals in the United States as Coachella, Bonnaroo or Life is Beautiful. The vice president of the Rock in Rio, Roberta Medina, said it will invest $ 25 million (nearly EUR 20 million) in the communication campaign.
Similar to what happened in Lisbon, will also be built in Las Vegas a city of rock. The venue will be known in the Las Vegas Strip, next to Circus Circus hotel and casino, and will have capacity for 80 000 people. Rock in Rio next year celebrates its 30th anniversary and will hold up well, once again, the city of his birth, the Rio de Janeiro. In Brazil, the festival will take place in September 2015 and has already lined up two names:. Kate Perry and John Legend
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