Who wants to hear the new solo album from the singer of Radiohead, Thom Yorke, will not find on CD, on iTunes, Amazon or Spotify. Tomorrow’s Modern Boxes is only available for download in website the BitTorrent, an software of sharing digital files that become notorious for the illegal distribution of music and films among its users.
Thom Yorke is the first artist to provide an entire album via BitTorrent by paying six dollars, or 4.73 euros. For that price, users can download eight themes and the videoclip The brain in a bottle .
The album Thom Yorke is the first test of a new payment system introduced by BitTorrent, who wants to remake its image website of piracy (“People are mistaken about BitTorrent and think that only serves to piracy, “said the Guardian Matt Mason, the main content manager of that company software ).
Thom Yorke and BitTorrent describe the experience as an alternative form of music distribution, dispensing with the traditional third-party mediation – record labels, Apple (which controls iTunes) and Amazon. BitTorrent provides a more direct route between artist and audience, allowing creators to spare the additional costs of a distributor, which in theory means they can make more money, and have more control over their work and the way it is presented and marketed.
In release notes Tomorrow’s Modern Boxes which is the website the Bit Torrent, Thom Yorke describes the decision to offer the album in this platform as “an experience” that should result, “may prove to be an effective way to return some control to the creators about marketing your work.” “Giving the possibility to people who make music, video or any other digital content to sell themselves. Dismissing the self-appointed mediators. If it works, anyone can do exactly the same as we did. The mechanism of the torrent requires no uploading files to a server hosting costs or bullshit cloud. “Sounds like a manifesto.
is not the first time that Thom Yorke attempts to circumvent the usual practices of the music industry. Despite having become one of the most famous and respected bands in the world, with an aura of coolness associated experimentation, Radiohead have long been an ironic and critical vision of the music industry and have sought alternative ways distribution. In 2007, the album In Rainbows was released Online no fixed price, leaving fans the decision to pay what they understand by your download .
Other bands have been experimenting with alternative methods of access to your music, but with less success, as we saw with the recent free offer of a new U2 album on iTunes. The album was downloaded on all iPhones even without their users have claimed, and discontent forced Apple to create a website removal where disgruntled users can delete the download Songs of Innocence
“If this is the best idea you can have -.’ll get the biggest band in the world to stick something in the smartphones that everyone hates … The history of U2 is a way to encourage piracy more than anything we’re doing, “said Matt Mason, Bit Torrent, told the Guardian . “Nagging 500 million people is a bad idea.”
By Saturday morning, the Thom Yorke album had been downloaded 99,000 times on BitTorrent. Tomorrow’s Modern Boxes will also be available on vinyl format.
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