The rain threatened but ultimately, this Thursday Lisbon was entitled to another great night of summer, ideal for thousands of people paraded their best styles at the 5th Fashion’s Night Out (FNO) time.
The streets do Carmo and Garrett, are already many who rodeam Armazéns Chiado, despite the event being scheduled for seven in the evening and not even be six. Some point to particular store, others are lining up for some of the planned activities. Beyond the windows, into the participating stores, there are also a lot of movement. It is the usual hustle and bustle that precedes the last preparations for the “big night of fashion in Lisbon.”
This year, increased map des sites to choose from. At Avenida da Liberdade, Rua Castilho, Chiado and Principe Real joined Gold Street, Augusta Street and Rossio. An expansion that aims to “offer another dimension to the usual audience of the event and arouse the interest of a particular audience, more focused on cultural offer,” explains Paula Mateus, director of the magazine Vogue Portugal, responsible for organizing the event in partnership with the local authority.
Sofia Fernandes, 34, left the Baixa-Chiado metro and still getting acclimatise to the loud music that is heard. It is the first time you come to the event and do not want to have too many expectations, but the main aim of the evening is to walk the streets. “I already knew the initiative but had never come. They always say that it is much confusion today but wanted to do something different and decided to come and deal with this mess, “he says, without doubt that people come, not to buy, but especially to socialize and have fun. “It’s more to see and be seen, and in general I think are arranged more, but it also has to do with the concept of the night. If it’s fashion , who is ultimately strive to live up to, “he says.
With virtually impassable Chiado, stores crowded and long lines for offers within establishments, the flow of people will be extending to other arteries of the city. The shops of ready-to-wear will sell the luxury, Avenida attract curious. There are men on high stilts, women with extravagant hairstyles and make-up, people distribute gifts. A push to get ahead, others will absorb everything that is happening.
In Garrett Street, in front of one of the participating stores, Catarina Venancio, 20, is dressed in a sweater that has a giant logo of the brand you are representing. It is a constant presence at the event since the first edition but this year was “promoted”: this is the first time you are working as a promoter. Afternoon been distributing ice cream and now, already after 22pm, walks with a poster in hand trying to draw people into the store to take pictures. “People are not buying much. Come, they want to take advantage of discounts, see what they are offering, but do not buy much, “says Catherine. Rita Duque, in spite of his 14 years, confirms this trend. “I came with some friends but we will not buy anything. It is more for touring, because of the environment, “he says, while a friend pulls her to go into the warehouses Chiado, where a DJ is spinning tunes.
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