The Lello bookshop in Porto, increased by almost 300% sale of daily books in the last six months, despite receiving fewer visitors, said this Monday, January 12th, the full space that the administrator 110 birthday on Wednesday.
In an interview with Lusa agency, within the celebration of the date, José Manuel Lello administrator expressed satisfaction with the decrease of visitors from six months now and with sales tripling books .
“We sell more books. We had a daily average sales of 190 books books and, this time, we walked an average of 522 books,” said José Manuel Lello, recognizing that it is “incredible” increasing nearly 300%.
The Lello Bookshop passed in July 2015 to collect the entries of visitors through “vouchers” deductible to buy books.
With the initiative of a control the entries in the library, the administrator recognizes that now have fewer visitors, but on the other hand, recorded more sales of books and give a better service to the public.
“We have on average in the summer, around 2,500 entries – in the summer include until October – and in these last two months [November and December], traffic was down slightly, averaging 1,500 people per day, “said José Manuel Lello, reiterating that are numbers that satisfy” immense ” management, because with fewer people in the shop Lello bookshop is selling more books
Considered the most beautiful bookstores in the world by some international press -. as The Guardian, that raised in 2008 the most beautiful third in the world, and the television station CNN in 2014 and considered the most beautiful in the world – the Lello offers on the anniversary 110 copies of “The Tear” by Junqueira War, and various artistic events.
One of the artistic moments that stands out is a theatrical performance with actors to make reborn writers Florbela Espanca and Camilo Castelo Branco, who will meet for the first time to go to congratulate Lello.
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