The famous Barbie doll is no longer tall and thin. Now it can be even higher or lower, or more sharp bends. The stereotypical ideal of beauty has given way to a doll, or several dolls with common forms. After all, there is no physically perfect women.
The new Barbie Fashionistas are on Thursday on the cover of American Time tomorrow will be in some of the main media in each country – in Portugal PÚBLICO was chosen – and reveal that, after 56 years, you can play with versions more “round”, “small” or “large”, and have different skin colors.
“Barbie is a reflection of the world where the girls live,” said Richard Dickson, Mattel CEO, in a statement quoted by AFP. “We think we have a responsibility to the girls and their parents to reflect a broader view of beauty,” said Evelyn Mazzocco, vice president and general manager of the Barbie brand.
Remember that the Mattel dolls is not the first manufacturer to break the dictatorship of the ideal woman. In late 2014, a young graphic designer from Pittsburgh, Nickolay Lamm launched Lammily, a doll whose real appearance, with acne and cellulite.
Before that, GoldieBlox a startup American founded in 2012, defended the need to change the dominant pattern of beauty. “We believe that there are a million girls who want to be engineers instead of princesses. May not know this but the GoldieBlox can show them the way, “say the site official and created a doll of action, as opposed to Barbies that barely stir on top of her high heels.
According to Time , Barbie’s sales have been falling in recent years and, in March, Mattel launched a new talking doll. The question is whether the new Fashionistas will be able to catapult the brand.
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