Joy: mop to the top – Daily News – Lisbon

Jennifer Lawrence is Joy Mangano, a creative who made his fortune in telesales

The Mimmi grandmother believed in its potential and whispered her hope in the corners of the house, from childhood, while his mother prostrate fouled their days watching television, immersed in American soap operas – soap opera – that marked the domestic crop for the year 1990 (and still today). Joy Mangano, a successful businesswoman, 59 now, was a dreamy child, who built kingdoms on paper, and was losing consciousness of his talent and creativity, as life took care to show you how complicated. .. But nothing was lost when he finally woke art and ingenuity that had within him, and invented the Miracle Mop, a “magic mop” that sprang significantly in the teleshopping industry. It all happened in the middle of a family chaos

Precisely family:. Therein lies the organic David O. Russell film, which has not made the linear or conventional portrait of a successful figure. There is a vital need to reframe the “fairy tale” Joy Mangano in the tragicomedy of life, which begins in the context of the home. The such soap opera that made the days of Joy’s mother are, in fact, a symptom of the mass phenomenon that television began increasingly to be, and Russell enters the film precisely in this television language (even as a stylistic choice), to incorporate something the American dream.

Film (good) actors

Jennifer Lawrence guarantees the charismatic leadership, and some classic mode, this protagonist, Doing It the jump to view a gallery of characters between caricature and realism. This is primarily a film actors, and the irregular family portrait continues with Robert de Niro, which highlights a supporting cast alone, vigorous, playing the explosive father of Joy, with a fine girl – Isabella Rossellini – provider of the first capital for the invention. And there is also a rival half-sister, two children and an ex-husband who, since the divorce, lives in the basement: too much information within four walls. Inside them, some to support, but there are mainly those suspicious and augure failure.

From rolled-up sleeves

Joy became its own genius lamp and made a path that began exactly on the street, with demonstrations of quality mop in car parks. Then tried to attract the attention of the head of a teleshopping channel (Bradley Cooper), who, with the attitude of the director or visionary Hollywood producer bet on the talent that acknowledged before him. Joy And just closed the ideal position to view your product on television, was the woman that any housewife would identify:. Sleeves rolled up

The complicity of David O. Russell and Jennifer Lawrence, the Like a double as Marlene Dietrich von Sternberg-Joseph, is reflected in the mutual enhancement of their names. Joy is the third collaboration between director and actress, who won an Oscar in the first joint work – Guide to a Happy Ending (2012). And it is true that since the name of Lawrence won absolute visibility, it is also true that there is a distinctive mark in the productions in which the two spirits meet.