Two years later, comes to an end the publication that brought together figures from all areas on the cover. The secret of success? The own Cristina
Is the snowball effect. “Cristina Ferreira was already knew from the tv. She managed to carry to the magazine the notoriety it had achieved in another context. Will the president of the Republic would have agreed to be in the magazine after being elected?”, questions the sociologist of communication Jorge Barreiros. “Probably would not”, answers.
Cristina Ferreira has released Cristina in march 2015 with Marcelo Rebelo de Sousa on the cover. This was followed by other personalities influential as Pedro Santana Lopes or Joana Amaral Dias. The publication of the feminine fashion and has the final publication scheduled for the next day 6.
Carlos Coelho, a specialist in brands, fine-tune by the same token. “She appeared as a channel for certain people they could reach to the large audience in a relatively qualified”, says the Rabbit, for whom the fact that the entrepreneur to have a presence on multiple platforms is one of the “capitals” of the magazine that would interest anyone who wanted public notoriety”.
The tv presenter, 39, is not exhausted in the press or on television, where it leads into the side of Manuel Luís Goucha the program of the morning TV, You on TV, several years ago the leader of the hearings. The also director of content non-informational station of Queluz de Baixo is still owner of the blog Daily Cristina, one of the most visited in the country, and the second Portuguese woman the most followed on Facebook (following the dummy Sara Sampaio). And was the first personality in the country to have a perfume with your own name. A world that Jorge Barreiros believes that if complements. “Hence the ball of snow”. And exemplifies: “If the truth is that the public who buy the magazine may not be the same that you see the program, it is also true that the magazine can call a new audience for the tv format”.
Fernanda Dias, ex-director of the magazine Guys for 20 years and a journalist with over 30 of experience in women’s publications and of the society, recalls the launch of Cristina as something “that surprised”. “There was a lot of curiosity to know what would be done. Brought new things. So much so that it was a success so it went off,” he recalls. And the truth is that the first six numbers was sold in banking an average of 82 thousand. In September and October, according to data provided by the Portuguese Association for the Control of Circulation and Circulation, the magazine sold an average of 65 thousand copies.
João Palmeiro, director of the Portuguese Association of the Press, explains that the magazine came to stimulate the market in Portugal. “There are business sectors in which the brand is linked to people who have a large public projection. If it is well capitalized, has with sure success”, he underlined. Fernanda Dias adds: “We are talking about a magazine that is not just a magazine. Is the name of Cristina, both in terms of television, both in terms of the site, so we are talking about multiple platforms. The paper came to complete this trilogy.
it Is the impact of the communicator and of the magazine that takes Fernanda Dias to go further in the analysis and questioning the end of the project, announced Tuesday by the publishing house Masemba. “Is the question that all of us are doing at the moment. We are not to understand how it is that a magazine that supposedly is profitable ends. If there is no issue, a magazine that gives you profit, continues,” he believes. Remember that the communiqué issued by the Masemba mentioned that Cristina “was a title cost-effective since the number 1″.
“there is No doctor”
Nuno Santiago emphasizes the DN that the “numbers, goals, sales and marketing,” were not “reason to close the partnership.” “It was a decision of the Masemba as a company and Cristina as a brand. Not to say that in a year, two or three would not return to work together,” says the director, who has refused to make comments to the news that give an account of a debt of the publisher to the host.
THE DN tried to talk with Cristina Ferreira through your agency, but without success.
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