“In digital terms, the Beatles always arrived late to the party” – TVI24

The compositions of The Beatles will be available Thursday on various music service streaming – Spotify, Apple Music, Google Play, Amazon Prime and Tidal Music – reports today the British press.

The deal involves the rights of 224 songs coming from the 13 original albums released in the UK by the band of Liverpool between 1963 and 1970, and the basic collections, including Past Masters, and the catalog will also be available on Deezer, Microsoft Groove, Napster and Slacker Radio.

“In digital terms, the Beatles always arrived late to the party. They came to iTunes in 2010, five years after the iTunes Music Store have begun to gain visibility, “said Chris Cooke, co-founder of the portal of the CMU music industry news, stressing that in this way, the band’s legacy will endure” even more “.

” We expected them to do probably an exclusive agreement to provide the music just a service “streaming”, but it seems that, instead, will be everywhere from Thursday. This means they accepted the fact that the “streaming” is a very important part of the music industry, “he added.

The Beatles, who broke up officially in April 1970, were part of John Lennon, Paul McCartney, George Harrison and Ringo Starr, and throughout his career, managed to put 17 “singles” in the first place of the British music charts.

Even today, and even though the band has ended 45 years ago, the music catalog remains very profitable and the successive editions or collections have been very successful on the tables around the world, and that the latest test edition of “Beatles 1″, went on sale last November.

“There is a very simple reason why the Beatles catalog has been slow to adhere to service streaming: the editors did not want to do anything for power undermine the potential for sales of reissues or retrospective. It is a very lucrative catalog, “said Mark Sullivan, communication researcher at Media company.

” They waited until the market gain scale, allowing you to take advantage of it to make a good deal. It’s a great marketing action, it helps to realize that the platforms have after all with all the world’s music, “he said.

The Beatles as a business entity, have been notoriously slow to adapt to new technologies.

It took five years for the album to be edited on CD.

In the UK, the number of downloaded songs of the various “streaming” services reached this year 25 billion, more than 13.7 billion in 2014, according to official data.

According to British media, will be “interesting” to see how the Beatles able to compete against the “likes” of, for example, Justin Bieber, whose last “singles” are discharged about six million times a week.

When the Beatles work fiocu available on iTunes, the band amounted to 10 entries in the top 100 – however, the largest entry, with Hey Jude, only reached number 40.

The Beatles arrival announcement came at a time when a number of big names in music – Neil Young, Prince and Thom Yorke (of Radiohead), among others – have questioned the interest to the “streaming” services, where the most obvious case is that of Adele.

The new album, “25,” has sold over seven million copies without having appeared in any of streaming platform, which is available only the ‘single’ Hello.

“I believe that music should be an event. I do not use the ‘streming’. I buy my music. I can do a ‘download’, but also buy a copy on CD just to spite those who do not purchase, “said Adele to Time magazine.