The CMTV will no longer be an exclusive Meo. The TV channel of Cofina Media will be in the group of channel list led by Miguel Almeida next year. “The US and Cofina agreed that CMTV channel which will complete three years next year and was until now exclusively on a single television platform, will be available from January 14″ in the US grid, revealed this Monday, in a statement, the company controlled by Sonae and by Angolan Isabel dos Santos.
The deal is closed just weeks after the US have managed to secure exclusive rights of Benfica’s home games in anticipation is directed to the company Altice group, which was also in talks with the club.
The CMTV have valid contract with Meo by the end of 2016. According to information gathered by PUBLIC, this agreement could be stopped in the second year since the company Altice were compensated. With the extension of emissions to another platform, CMTV can now increase commercial revenues, although the fee transmission guaranteed by Meo (PT) will decrease.
Ambition the CMTV of no longer limited to Meo is not new. The channel was launched in March 2013 and the following year, officials have said they wanted to be on all platforms. In March this year, on the occasion of the second anniversary, the Director of CMTV and the Morning Post, Octavio Ribeiro, stressed that CMTV was “too big a fish for the aquarium Meo”, which represents about 40% of television revenues pay, slightly below the US, which is a leader in this business, with over 1.5 million customers.
“If not for a hand, is the other. In the coming months we have to win this siege “said the journalist in an interview with Lusa. Throughout the year (and even before the Altice actually purchasing the PT, owner of MEO), the CMTV maintained contacts with Vodafone and the US. And the PUBLIC found, there is still no agreement with the company led by Mario Vaz.
The TV channel Cofina Group, which has continuous emission (24-hour) bet on synergies with the Mail titles Morning, Journal of Business, Record, Saturday and Flash and has had a significant audience growth, rivaling the SIC Notícias, TVI24 and RTP 3. It was the Morning Post itself that reported earlier this month that the CMTV ” again beat his record audience and managed to have more viewers than the RTP 3 “in November. Highlighting the fact that the CMTV be limited to position 8 of MEO while RTP 3 is available on all platforms, the newspaper says CMTV registered a total audience of 749,580 viewers on average each day of the month.
The Daily Cofina also cites data from GFK market research company and says the channel recorded an average monthly share of 1% and was seen in every minute for an average of 19,790 people (more 9% compared to October), while the public broadcaster information channel reached 19 680 spectators.
“The CMTV growth trend remains in a sustained manner since the start of emissions registering a growth of over 140% in the 2014/2015 Annual accumulated share, “says the NOS in the statement, which emphasizes that the inclusion of this channel in your grill” reinforces its commitment to producing and distributing relevant content to their customers, including language Portuguese “.
The Cofina television channel also broadcasts to Angola and Mozambique. It has own studios and a team of 80 people, even though it involves professionals linked to other games of this group, a total of 450 people. The company Miguel Almeida highlights on television offer of channel programs such as Safe Street, the Market, the Record Time and Flash Lives.
According to Anacom, the US remained in September on market leadership pay television, with a share of 43.7%, while the Meo ended the quarter with a share of 41.1%. During this period Vodafone was the company that got more subscribers, ending the quarter with a share of 9.6%.
No comments:
Post a Comment