The leader of Cofina, Paulo Fernandes, believes according to the CM in TV distribution platform will allow duplicate In the hearing. As for agreements with other carriers, is an issue that future admits analyze.
“It’s a historic moment for the CM TV life,” said Octavio Ribeiro, director of CM TV during the signing of the contract with the In for the distribution channel in the operator’s platform this Monday, December 20.
The channel, which was launched on March 17, 2013, so far It was only available on Meo. With the enlargement to the platform In from 14 January happens to be present in over 80% of households with pay-TV service in Portugal.
This step “important”, as considered Octavio Ribeiro , will work to achieve the stated objective at the time of its release, “take the lead among the cable channels”. “Several months ago the CM TV is the fourth most watched channel on this platform (Meo), among the three generalists. With this tale agreement on December 21, 2016 is realized this challenge,” said Octavio Ribeiro.
For the In the contract signed on Monday “has particular relevance,” said Miguel Almeida, operator’s CEO. “It was important to have the CM TV in our grill. It is a channel that has been making a leading reference travel.”
Paulo Fernandes, head of Cofina, stressed that according to In was “a fundamental step” allowing “more than double the audience.” The In is the leading operator in the TV segment paid more than 1.5 million customers.
“We had an exclusive contract with the operator who initially supported the launch of the channel [Meo]. This contract ended this year, “recalled Paul Fernandes
In this follow-up, the priority of Cofina was negotiating with Us,” the leading platform in terms of pay television in Portugal. Our effort was directed in that direction, “he added .
Paulo Fernandes also confessed that it was “very difficult to make a deal,” since both parties had different ratios. “” We hope that the channel will continue to grow a lot. And it was hard “
As for the expansion of TV CM to other operators such as Vodafone and Cabovisão, Paulo Fernandes use being a chance to see in the future:.” We were totally focused on this negotiation. In the future we’ll see. “
In November, the CM TV recorded an audience of 750,000 viewers and recorded a growth of over 140% in the 2014/2015 Annual accumulated share.
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