newspaper Administration justified as a decrease of advertising revenue
The newspaper Público filed a voluntary severance program, that workers can join up to 06 of next January, as part of a broader restructuring, which includes the end of the publication of the magazine 2 already in January.
The management of the public today sent a letter to employees to which the Lusa had access, in which he speaks of the difficulties of viability that the newspaper faces and the need to reduce costs, which goes through a voluntary severance program.
“To that end, a Initially, we invite our employees and other workers to assess and decide on termination Opportunity respective contractual relationship, by agreement and in better financial condition than is required by law, “reads the document, adding that the workers can join the severance program until January 6, being objective of the company to complete this process by the 15th.
The terminations, says the administration will be done “under more favorable financial conditions than those provided for in law “, and the newspaper entrusted with evaluating interested cease contract with the employee having the” foreseeable impact on the organization “for termination of employment relationship.
The letter also says that, since the need for reduce staff costs is an “inescapable goal,” the company “does not put aside the need for other measures to fulfill the same purpose if the plan now made known not achieve adequate dimension to restructuring needs.”
These measures “will nature and conditions to be determined at any time, and are expected to translate into lower benefits to those provided by the plan that now makes himself known,” states.
Another the measures that will advance right now is “the end of print publication of the Journal 2 scheduled for the beginning of next January”, with management saying that the savings achieved is not enough, which is why we see “why forced to continue with the restructuring of the public, for also reduce personnel costs. “
According to the administration of the Public newspaper, which is owned by Sonaecom, restructuring made three years ago it was a” right decision ” and, after the release of ‘paywall’ system (tool that protects and restricts access to content; if the public within a few views the reader has to pay to see the news in full), there was a tripling in the number of subscribers to the average of 12 500 signatures in 2015.
However says, the sale of digital content is still “largely insufficient to offset the fall in sales in banking.”
Already on advertising, the key revenue source of the newspaper, the administration states that “revenues digital advertising have grown, but the slower rate than necessary to compensate for the fall in revenues from the paper edition. “
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