The SIC has reached a new distribution agreement of its thematic channels with Vodafone Portugal, which begins in January and is valid for three years, today announced the Impresa group channel.
In a statement, the group of Francisco Pinto Balsemão states that the agreement, which comes into force in January next year and end in December 2018,” will enable SIC benefit from the growth in the number of Vodafone subscribers “.
” Under this agreement, the SIC will distribute the SIC channels News, SIC Radical, SIC Mulher, and for the first time, the SIC Guys channel, thus opening another operator ” Impresa point.
“After recently celebrating its second anniversary, the SIC Guys channel will now be distributed by Vodafone, joining thus the US, and so will expand its audience to more than 400,000 new homes,” adds .
“This is a very important for the Impresa group agreement allowing to strengthen the leadership that the SIC and its thematic channels have on the national scene,” said Peter Norton, CEO of Impresa, quoted in the statement .
The SIC, as TVI, is in talks with Meo, PT Portugal (Altice group) for the distribution of their channels on the platform, and the RTP reached an agreement last month .
The impasse in the agreement between SIC and TVI to the Meo led to the Regulatory Authority for the Media (ERC) has expressed its concern on the subject, admitting the possibility of using the legal mechanism transport obligations.
ALU // ATR
Lusa / End
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