Tuesday, November 29, 2016

The new SBSR.fm is not a “playlist”, “it’s a radio station” – Diário de Notícias – Lisbon

The new season of the prosecutor Luis Montez has the support of Unicer and you want to give a voice to new artists, mainly from the Portuguese. Issues since yesterday in the morning in the frequency of radio Nostalgia, which has been discontinued

was Born yesterday in the studios in Lisbon, and in the frequency – of the now discontinued radio Nostalgia. Is called SBSR.fm and its mission is well defined: to disseminate new music. Portuguese. “The new artists here have a house to orders. The music that we’re going to devote is the new music, and we will give special emphasis to that which is made in our country,” said Luis Montez about the station that you created and that he was born of a “dream” of “long time ago”. “We did, but for this we had to give up the format of the Nostalgia, which was already have a lot of competition – not only the M80 as the internet,” added Montez.

new Music, and speakers – nearly a dozen – that will have here an “important role”. “With the technological evolution and with the emergence of the internet and multiple platforms of dissemination of music, the radio, and especially, the recommendation of its animators – has an important role”, he / she Montez. “THE SBSR.fm is not a playlist. It’s a radio station with animators in there, who are crazy about music. They are the ones who want to publicize new songs that are emerging,” continued the administrator of the Global Media Group, recalling that “the music that was in the Nostalgia does not want talkers”. “Because when we hear the Rolling Stones or Pink Floyd there is no need to tell us anything. The opposite is true with the new music, you need someone to explain by whom it is made.” Want to say that those old names do not have space? “We’re not going to drop the references. Smit h and The Cure, to give examples, will pass in the SBSR.fm, but in a minimum quantity,” replies.

as its name indicates, the SBSR.fm whose target audience is between the ages of 18 and 35 years – is associated with the summer festival Super Bock Super Rock, organized by Music in the Heart and sponsored by Unicer. Rui Lopes Ferreira, CEO of this brewery, says that the station is “born of the will and the boldness of the longstanding partnership” between the two companies. “It will be a radio made for passionate by music, is made for connoisseurs and experts, but also for the more critical, to the most demanding, that are listeners,” she says. “As the festival, will continue to bet on Portuguese values,” says still Rui Lopes Ferreira.

A radio that also is a stage

THE SBSR.fm will be available in the frequencies 90.4 (in Lisbon) and 91.0 (at the Port). “And around the world via the internet. I’m sure that is one of the best radio stations in the world. Here we have the best professionals and we have all the technical means”, further emphasised Luís Montez, that for the first day of emissions has prepared a series of performances that took place in the studio and at the entrance of the facilities of the station. Alek Rein gave the kick-off, and this was followed by Filipe Sambado, Madrepaz, Tomás Wallenstein (Capitão Fausto), Lur Lur, Samuel Úria, Boa constrictor, Lie & The Brook Trout, or even Jasmine, among others.

in fact, to turn this radio on a stage that will reach to the four corners of the world, but always without removing the magic of sound – “because the radio is the theater of the mind”, explains Luis Montez, is also one of the missions of the entrepreneur. “We don’t want to send in the radio as well as Lisbon and Porto because nowadays, with the spread of the internet, we can be heard around the world. But we’re going to make a big bet on the digital transmission of concerts that will be held in our facilities, where we will mount a stage,” he says. “Of course, the magic of radio is the sound, and our will is so that we can touch the hearts of people who do not see, that we don’t know who they are, but they listen to us,” ends Luis Montez.

The Time of Blonde (with Lara Marques Pereira), the Science of Rhythm Advanced (Keso), Blue Glass (Ricardo Mariano), The Enchanted Forest (Ana Flour and Tiago Castro), Trance (Ricardo Mariano), Vanishing Point (Manuela Paraíso) the Point P Have (James Castro), Blitz Radio (Nelson Ferreira), To Round of the Night (Lara Marques Pereira), and Foam (Paul Lazarus) are some of the programs that will be part of the grid of the new SBSR.fm.

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