The Rock in Rio music festival is seen as a Brazilian event, but in fact is half Portuguese, with many national professional as foreign to manage a machine that moves millions of euros.
This year to mark the 30 years and festivals in the United States and Spain (and briefly in Argentina), as well as Portugal and Brazil, where moves the Rock in Rio follow dozens of Portuguese, some in top positions in the organization as Ricardo act, director of operations, in Lisbon or Rio de Janeiro, Madrid or in Las Vegas.
“I started in 2006 as an engineering assistant,” says Lusa, speaking then of men and women, suppliers, set designers, builders, the Portuguese who build the “rock cities”, its stage and its “rock street”, one in Lisbon but three in Las Vegas and two in Buenos Aires.
in summary, says Ricardo Act, Brazil is more present in the creative area and Portugal operational. “The Portuguese have a spirit of fend, ability to adapt, to find a way, and this is a very great asset, as well as the ease of language,” says the official, also noting that information technologies are developed by Portuguese.
the Rock in Rio, which starts this week in Lisbon, it is stated as the biggest event of music and entertainment world. It began in Rio de Janeiro and has happened 16 times, adding 8.2 million spectators in nearly 1,500 musical performances. And creating over 16 editions 173,000 jobs and investing 24 million euros in social and environmental causes.
No wonder, says Ricardo Act, many companies seek Rock in Rio, for example, trying to enter the Brazilian market. And some can. In Paços de Ferreira there is a company that provides structures, such as tents and floors, and the festival went to the Olympic Games, which will provide most of the structures and assemble the largest tent in the world.
E in areas such as sound, light and video the Portuguese market “has no responsiveness” there are others in which the Portuguese rule. The medical coordinator is Portuguese in all the festivals and transport group is also coordinated by two Portuguese, Francisco Garcia and Rodrigo Abrantes.
As Ricardo are young and were even younger when they created formally almost a decade ago VIT, a company specializing in road transport of passengers and cargo. Basically carries the artists and all companions in Lisbon, Rio de Janeiro, Madrid or in Las Vegas. Have transported dozens of artists, from Madonna to Bob Dylan, Diana Krall Shakira, close to 200 music festivals in Portugal alone.
A work “totally unpredictable”, just a delay on a plane to change the whole scheme, explains Francisco, adding that the worst was still managing the Rock in Rio in Brazil or Madrid, very large cities and where drivers do not always speak English.
Rock in Rio Lisbon is easier, but still will be two weeks of madness, says Rodrigo Abrantes, explaining that will have 80 people working and Bruce Springsteen (who acts this week) travels with about 60 people, many others with the Queen and Adam Lambert . And the American band Hollywood Vampires (act 27) has reached an element (support) to have time to buy a house in Portugal.
Francis and Rodrigo speak of work in other countries to lift the Rock in Rio, experience in transporting artists, not always easy, and say it has gone well. . “The relationship with the bands is very short, it is sometimes easy to lose control because they ask for it, ask to go here and there,” says Francisco
adds Rodrigo: we are the first contact with the parents. If we do not have a professional image will think that the whole event is so disorganized, are suspicious.
Both emphasize the experience as the reason to be chosen by the Rock in Rio, even at festivals abroad. Francisco comes down to six words: “We live in a backstage 20 years ago”
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