Cinema at special rates in more than 500 rooms – Journal News

Cristiano Pereira

May 10, 2016 at 15:24

on 16, 17 and 18 May, the movie tickets will have a special price throughout the country.

the first edition was a year ago and in three days it took more than 200,000 people over 500 rooms across the country. The Cinema Festival returns this month, on 16, 17 and 18, and with the same philosophy: put the ticket to 2.5 euros for all sessions

The organization is confident in the success of the initiative. . “We are not starting for the second edition of the party without having the ambition to overcome these 200,000 spectators and our estimate for this year will be a number that ronde the 250,000 spectators,” he said, to JN, the organizer Nuno Sousa, the Portuguese Association of Motion Picture Companies.

According to Nuno Sousa, the Film Festival is intended to “make a big national campaign to promote social and cultural habit of watching a movie in a theater.”

During the three days, about 500 rooms, with more than 94,000 seats, adhere to the initiative. “Are all the rooms with commercial exhibition in the country, we are talking of major exhibitors to the municipal auditoriums, film clubs or small auditoriums,” explains the head.

The Feast of Cinema aims to stimulate the market and can only be a reality because “there is a union of all sector where are the cinemas, content distributors with the Inspection General of Cultural Activities and the Institute of Cinema and Audiovisual,” he stresses.

This second edition appears in the context of growth of number of viewers in theaters registered in 2015. in January, the Institute of Cinema and Audiovisual announced that in 2015 the Portuguese rooms accounted for 14.5 million viewers, 2.5 million more than the previous year.

in 2014, there were, in fact, the worst film consumption values ​​in the room since 2004, with only 12 million viewers and 62.7 million ticket revenue euros.

of the 14.5 million people who entered rooms last year saw 940,063 Portuguese cinema.

the US Lusomundo Cinemas continued to be the market leader with a share of 62.3% in relation to gross receipts.

the complete program of the Film Festival can be found on the official website of the event (www.festadocinema.pt), where there lacks a listing all adhering rooms. The promotional price of 2.5 euros excludes, however, the 3D sessions, Imax, 4DX or VIP seats.