About 1,200 people work every day for a month so that everything is ready now, when the doors open. Astroturf is new this year.
At 15:00 on Thursday, the gantry In Alive is a decent port selfie to announce the arrival of the festival. There is the Seattle band to give the welcome who wants to be the first to enter the enclosure of the promenade in Algés, anxiety contained by security. And there, 25,000 meters of synthetic turf brand new, never trodden and finished to put the big news this year, metal grids to separate the main stage line millimetrically expect the spectators. It’s the closest to “smell the new” you will find this 10 year life of the festival this year brings Radiohead, Arcade Fire, Chemical Brothers and more than 125 artists.
“Republic of Alive “as on Tuesday called it his promoter, Alvaro Covões, owner of Everything is New,” is more than a month of work and more people and companies than you can count Pedro Viegas, the company’s production manager to promote the in Alive, the Everything is new, and a sea of worn vest people phosphorescent and helmet on his head. it’s almost 18 o’clock on Tuesday, two days before the start, fog hides the river and journalists only gave terminate the work coincidence or not, the music -. a strong electronic beat with African rhythms underneath – begins to sound coming from one of the stands larger, while continuing to put artificial turf, to preach panels and brand names start to appear on the small details.
the festival receives an average of 55,000 people a day. This is the total number of tickets that are put on the market by the organization. Friday and Saturday, days when Radiohead and Arcade Fire, respectively, are headliners, are exhausted, as the three-day pass, which cost 119 euros. For today, there remained 600 tickets on Tuesday (56 euros).
Álvaro Covões already set a goal early sell all the tickets for Alive and assures the DN does not think to increase the number of tickets . “When here came to Radiohead, the most full day, with 55,000 people [in 2013], there was room here behind, was not there? There are rules to respect,” he says, flatly.
This year applied part resources to promote the festival outside of Portugal. This year sold 30,000 tickets, “out those who buy here,” almost double the number last year. Alive was recommended by publications related to music and CNN. And it is this that Alvaro Covões speaks with undisguised pride. “They think that I force CNN talking about? We think we do well and show what we do, if they choose it because they think they should do it,” he says in his makeshift office, with the poster, schedule and plan the posted room wall
More than 30 thousand foreign
Open the Excel document on your computer and says the numbers of sales outside of Portugal:. 31,767, to be accurate, up to 18.00 on Tuesday. Half comes from the UK.
A view of the new gantry stage
| Alvaro Isidoro / Global Graphics
Germany is the fourth country that bought tickets: 1040. “We have 82 nationalities,” says Covões. Iceland, India, Albania, Slovakia …
“We did a lot of press in the three main markets – Britain, Spain and France,” he says. “Everything else is viral.” Social networks, above all, but also specialized media in music.
The office is one of the many containers behind the main stage, the production compound , as read in the input. Contracts, last minute issues, decisions … Everything goes here. If the human body, this would be brain.
The heart is the main stage, the first to be assembled, the last to be completed. The day before yesterday, it was the sound equipment that was under construction. A tent serves as a canteen. “Lunch 12:00 to 16:00″, “19:00 to 11:00 p.m. Dinner”. And this is where the dressing rooms are receiving the musicians of the main stage are in this area. “Each stage has its dressing rooms,” says Rita Barradas, director of communication during the visit.
In the dressing rooms
Miguel Costa receives the press in zone will receive on Thursday the delegation of Robert Plant, the largest of the day. It is here that will be Radiohead and Arcade Fire as well. There is a room with ironing board and iron and towels. A living room with sofa and chairs. More seating in the common area, coffee maker and bathroom with shower. This is one of the most inaccessible places of the festival, but by no means the most glamorous, stress the coordinator hospitality, the director of communication and Alvaro Covões. “Sometimes they ask us something of a brand that does not exist just to know that we read to the end of the rider .” Rider = one point in agreement with the requirements of each band.
“They ask razors, white t-shirts, towels …” lists Rita Barradas. “Order who is not at home for a long time,” he says. Covões adds: “They are athletes of high competition They make three-hour concerts.”. Makes a comparison with football:. Our selection takes cook, some musicians also
last minute requests, Miguel Costa reminds one immediately: a birthday party for a child of Muse. “I had to find a cake with a battery, the most difficult.” On that day, there were balloons in the dressing rooms and confetti everywhere.
Security is taboo subject
By this time, we work 24 hours a day . “It is here where any of us,” says Peter Viegas, who owns all numbers Alive:. 1200 people a day to the festival start, five thousand daily
Security talked in years of attacks in Paris. “There is no question in the public square,” cuts, Covões. The police strategy is to keep out of the media, but the authorities are there. Even before the area is filled with festival-goers. A police car policed the port staff on Tuesday.
The movement in the “republic Alive”, as you call it Álvaro Covões, is a small Portuguese town . At least with regard to telecommunications, according to marketing director of In, Rita Baptista Torres, explaining that the large investment of the telecommunications company has to do with infrastructure. The installed tower serves as a city Aveiro and “20% higher than last year.”
As bars, food outlets, cash machines and bathrooms, is between concerts more you use the phone. “After the concert, the use of the phone doubles,” explains the director of marketing. The concern of the sponsor is to keep the machines running. The room will be operating two points wi fi, with 38 charging points each. It’s the music was in the sharing .
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